Industrial Sales Down? Then You Need To Tap Into The Power Of Co-Op Advertising
Co-op Advertising can grow sales and improve your bottom line more substantially than any other online marketing or promotional method available today
Industrial Supply, Industrial Equipment, Industrial Machinery, Industrial Sales, Industrial Marketing,Industrial Goods, Industrial Supplies, Industrial Products, Manufacturers, Engineers, Engineering
By Conrad Bailey
Stressed out from low sales on the Internet? Can't believe the rising cost of online marketing such as search engine optimization or pay-per-click? Is this is a problem you're facing, one solution is Co-op advertising.
Co-op advertising is a mutual promotional arrangement between two or more non-competitive companies that share the same target market. For example, a manufacturer of bearings may develop a cooperative advertising relationship with an re-builder of engines. Or perhaps, a distributor of first aid supplies may engage in co-op advertising with a plant safety management firm. Both companies benefit from the exposure while cutting advertising expenses.
Previously, most co-op advertising relationships were between manufacturers and their distributors or the retailers that sell their products. Which usually consisted of running ads in newspapers or magazines read by their target audience. However, ever since the Web came along, there has been all kinds of co-op arrangements betw
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