The Role Of Customer Facing Operations With CRM
Customer relationship management is a strategy
focusing on the customer making their experience
excellent with the business.
The customer facing operations aspect of CRM is vital
because these are the individuals the customers have
direct contact with.
People can be the customer facing operations portion
and provide the experience the company desires when
they work in positions as customer service, sales, or
any position that has direct contact with.
When you have direct contact with a customer and you
are polite and courteous then you are creating a good
experience for them and it makes them want to come
back. This includes answering any questions the
customer might have and if you dont know the answer
then finding someone who does.
When you are rude or discourteous to a customer then
you are creating a bad experience and potentially
losing a customer for life.
Computer systems and o
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