Marketing to generation y

Marketing to Generation Y

If you're trying to market to adults who were born between 1977 and 1994, then you need to understand the best method for reaching generation Y.

marketing, generation y

If you're trying to market to adults who were born between 1977 and 1994, then you need to understand the best method for reaching generation Y.

Who is Generation Y?

Individuals born between 1977 and 1994 are considered Gen Y and make up about 25% of the U.S. population. This group is generally idealistic, optimistic, and patriotic. They consume media in extremely fragmented ways, representing the next big wave in our demographic makeup.

Gen Y consumes media differently than earlier generations. Communicating with them through traditional marketing channels can be difficult. So, how can you reach this group, communicate your message, and get them to take action?

The answer is more traditional than you think. In combination with online marketing, direct mail is one of the most powerful ways to market to Gen Y. According to a recent study conducted by InnoMedia, NuStats, and Vertis, 87% of Gen Y bring in the mail the day it's delivered.

 

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