Marketing tests sample before you commit

Marketing Tests - Sample Before You Commit

Marketing tests are an important component of your overall marketing strategy. Make sure you check out the effectiveness of any potential marketing campaign by diligently performing marketing tests.

Marketing Test, Marketing-Test

Marketing tests are an important component of your overall marketing strategy. When you first start out you will be on shoe string budget. You need to save money everywhere. Marketing tests will help you determine whether you should spend a large part of your budget on a particular sales tactic or not.

Regardless of how good the technique appears to be, if you do a market test with a small measure sample you won't waste large amounts of marketing dollars and you will come out with a highly effective, highly targeted marketing campaign.

Marketing Test Tips:

If you are considering direct mail, rent a marketing list in small portions. People who don't do marketing tests will rent thousands of names before even knowing if the list is worthwhile.

Print a small quantity of marketing materials. If you print thousands of fliers or postcards without doing any marketing tests how do you know you're money isn't ending up in other people's garbage cans?

Track your leads by marketing material source. Tell

 

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