Increasing The Perceived Value of Your Product or Service
Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
value, products, services
Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
Rest assured, you will make sales if you research the market, locate a need and provided a quality solution. Do not let insecurity waste the blood, sweat and tears you expended on the business. Instead, you should focus on building your credibility and displaying it on your site.
Consider the following:
If your product is the greatest thing since sliced bread, why are you selling it for a nominal amount? Sell it at a higher price to build credibility. This increases the perceived value because people associate higher prices with better quality.
Lets look at professional services based on an hourly fee. If I write an e-book on internet marketing <
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