Guerrilla Marketing for the Small Marketing Budget
Every small business needs marketing, we'll show you how to market on small budget and make it stretch.
marketing, small business, guerilla marketing, low cost marketing, small biz, business, small budget, entrepreneur, start business
A smallish budget and a need to spend it wisely- a common cry from the small business. But small budget does not mean ineffective you just need to be specific, memorable, unusual and have a lot of energy.
Be Specific. I think the most important thing to do is ensure that you are aiming at actual potential customers. If you are auto repair guys you have a head start as most people have cars nowadays so you would think it was easy. But, make sure that you are aiming at people who own the kind of cars that you repair be that make of car, age of car and/or income level. If you are selling items or services aimed at mums with small children then advertise there. Similarly if you are aiming for purchases from the affluent young or the baby boomers then advertise where they will see it.
Be Memorable: Second consideration is what you want to market Have a service or product or make one up that you can explain in a few words. Try something like Bridal Makeup or First Car Service or Baby Bl
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